Two of Australia’s most successful film and TV producers are taking a gamble on the next generation of film and television producers.
The Australian film and entertainment industry is a $10 billion-a-year industry, but it is also an industry that is in transition and facing unprecedented challenges.
In January, the ABC’s 7.30 program called ‘Callaway’, revealed that producers in the film and music industry were facing “a glut of second-order production”.
The ABC’s investigative reporter, Sarah Richardson, said she met producers who had been told they were on the cusp of the next big thing in the industry and it was time to look at the future.
She said it was about time a few of the companies in the field had a “better idea” of what they could do and what their competitors were doing.
But what’s next for the film industry in Australia?
According to the Australian Film Industry Association (AFI), there are two main areas that are facing challenges: new technologies and a lack of the right people to create them.
The AFI’s director of media affairs, Michael Dallison, said the next wave of film was coming.
“There are a lot of exciting things going on right now in the cinema,” he said.
“It’s going to be a big shift for Australian film, for the industry, and we need to be ready.”
Dallison said a number of Australian producers were trying to find new and innovative ways to take advantage of the emerging digital revolution, including digital audio, 3D, virtual reality and virtual cinema.
But he said there was still a long way to go.
“You’re still talking about the need to have the right talent, the right team and the right processes,” he told 7.90.
“But the big question is how much can you get done before you’re at the point where you have enough to do?”
Mr Dallion said he hoped the AFI would be around for many years.
“If there’s going be a wave of digital cinema and people are going to want to be able to watch a film, that will happen,” he explained.
“I think in a few years’ time it will be an industry as we know it.”
And the question is, how do you get that to happen and how do we make sure it’s a sustainable industry?
“Topics:film-movies,arts-and-entertainment,music,film-industry,film,internet-culture,media,technology,australiaFirst posted January 12, 2021 09:46:51Contact Anna DentonMore stories from New South Wales